The gender-neutral pads will reportedly hit stores sometime in early 2020.
Always is officially getting a new look. The brand’s parent company, Procter & Gamble, announced this week that it will remove the female Venus symbol from its pad packaging to be more inclusive of non-binary, transgender, and intersex people who use their products.
— jocelyn ✰ October 13, 2019 While the majority of transmen and non-binary people are celebrating the news, some transphobic ciswomen, who actually call themselves “feminists,” are upset and now calling to boycott the maxi-pad company. One of these women are Julie Bindel, who said the removal of the Venus symbol from the packaging marks the beginning of “the total elimination of women’s biology.”
Many supporters of the Always company rebranding decision have been quick to point out numerous facts: that ciswomen aren’t the only ones who menstruate; not every woman wants a hyper-feminine period product to constantly remind them of their gender; and, more obviously, that removing the Venus symbol doesn’t make the product defective or non-functioning.
“My biggest concern is that gendering products forces people to continue living up to the expectations of gender roles, which they may not feel are applicable to them,” Jones wrote in an article for Metro. “Some men are flamboyant, some women are masculine, and that’s simply who they are. Not everyone who gets a period is a woman, and not every woman gets a period, so we need to stop hinging ‘femininity’ on menstruation.
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