“I think it's a remarkably progressive, inclusive and savvy thing to do for what is surely a relatively small, trans masculine segment of their consumer base,” says one transgender activist. Others disagree.
Always is removing the female symbol from its menstrual products’ packaging to be more inclusive of transgender and non-binary costumers — and people have strong feelings about it.
Always responded by making the design change, which will take effect in 2020. In the statement provided to Yahoo Lifestyle, though, Always pointed out that the packaging design is “updated regularly” and the new design “does not impact the outer packaging/box or brand visual identity.
#Always when I got my first period in 1985, there just happened to be a sample of your brand new product delivered a few days prior. I’ve been brand loyal ever since and I applaud your gesture of inclusivity. ❤️ The article about @Always changing their packaging has me FUMING. Are women invisible? Changing the packaging to suit trans/non binary but what about everyone else? Bring out a smaller section to suit the minority, don’t change it all🙄 #always
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