Always removal of the Venus symbol on its packaging is in response to customers urging the brand to make their period products more welcoming to people who don't identify as women, but still menstruate.
, Always’ parent company Proctor & Gamble announced the decision earlier today."For over 35 years Always has championed girls and women, and we will continue to do so. We're also committed to diversity & inclusion and are on a continual journey to understand the needs of all of our consumers,” the company said in a statement.
are constantly misgendered, and a gesture like this can broaden out the experiences and open up spaces for those who need the products.”the Daily Mail published an article about the packaging change with the title, “Transgender lobby forces sanitary towel-maker Always to ditch Venus logo from its products.”
Proctor & Gamble is standing by the decision — which they made in response to feedback, but which was not"forced." In a
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