Procter & Gamble announced that it will remove the female symbol from wrappers for Always brand sanitary pads in an effort to improve inclusivity for transgender men and nonbinary people who menstruate, the company says.
Oct. 24, 2019 -- In a move hailed by the LGBTQ community, Procter & Gamble announced that it will remove the Venus symbol from wrappers for Always brand sanitary pads. The symbol, depicting a circle with a cross beneath it, has long been used to represent women. Removing it increases inclusivity for“For over 35 years Always has championed girls and women, and we will continue to do so,” the company says in a statement.
Although some media reports said that a movement of transgender activists prompted the change, in reality, Always says it routinely assesses “our products, packaging, & designs, taking into account a variety of inputs including in depth consumer research, to ensure we are meeting the needs of everyone who uses our products. The change to our pad wrapper design is consistent with that practice.
While some conservative media outlets portrayed the decision as the company backing down to just a handful of requests, the fact-checking website
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Always Removes Female Symbol To Include Trans & Non-Binary CustomersMenstrual pad brand Always will no longer use the Venus symbol on its packaging, in a move that makes the products more inclusive of trans and non-binary customers. The symbol — a circle sitting on top of a cross — has traditionally been used to represent women. Always’ packaging change comes in response
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Always to ax female symbol from sanitary products packages in nod to trans usersAlways announced it will remove the Venus symbol from its menstruation products packaging following calls by transgender advocates - NBCOUT
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Here’s why Always removing the female symbol from its menstrual pads is so controversial“I think it's a remarkably progressive, inclusive and savvy thing to do for what is surely a relatively small, trans masculine segment of their consumer base,” says one transgender activist. Others disagree.
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Men Get Periods, Too, So Always Is Removing The Venus Symbol From Their Pads“Not everyone who has a period and needs to use a pad identifies as female”
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