The company Always says it will remove the female symbol from wrappers of its menstruation and sanitary products as a statement of inclusion.
The company Always said this week that it will remove the female symbol from the wrappers of its menstruation and sanitary products as a statement of inclusion.
“For over 35 years, Always has championed girls and women, and we will continue to do so. We’re also committed to diversity & inclusion and are on a continual journey to understand the needs of all of our consumers,” a company spokesperson said in a statement."We routinely assess our products, packaging, & designs, taking into account a variety of inputs including in-depth consumer research, to ensure we are meeting the needs of everyone who uses our products.
Members of the transgender and non-binary communities, as well as LGBTQ allies, have taken to Twitter to push Always to consider redesigning its labeling. They emphasized that the female symbol on pad wrappers was excluding the women who don't menstruate and the people who menstruate who do not identify as women.
Some trans men/non binary people menstruate. As do cis women who despise overly feminine products. Cis women who can’t menstruate and trans women are harmed by the assumption that menstruation defines femininity. Less ink for printing better for planet. This is a win all around. The company spokesperson added that the change involves the wrappers around the Individual pads, where the design is updated regularly. The change will not impact the outer packaging or the brand’s current visual identity.Last summer, Lyft started allowing customers to specify their preferred pronouns, and in June, Mastercard announced that the company would let non-binary and transgender individuals use their chosen names on credit, debit, and prepaid cards rather than their given names.
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