Land O' Lakes drops controversial Native American logo from its butter products - TODAYshow
Grocery shoppers may have recently noticed something — or someone — missing from the dairy aisle.
Mia, the Native American woman, whose cartoon image has been a fixture on Land O’Lakes products for nearly 100 years is gradually disappearing from the brand's packaging as the company rolls out a new logo on containers of butter, cheeses, heavy creams and more. New packages of Land O' Lakes dairy products do not feature the Native American princess figure, known as Mia.
While the Minnesota-based dairy company unveiled the new logo in February, it is now gradually starting to replace the old one in stores. Land O' Lakes expects the transition to be completed by the end of this year. According to the original announcement, tubs of butter spreads and packages of cheese have already received the branding makeover treatment.
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