'We've recognized we need packaging that reflects the foundation and heart of our company culture,' Land O'Lakes said in their announcement
The change, which comes ahead of the brand’s 101 anniversary, waswith Land O’Lakes explaining, “We’ve recognized we need packaging that reflects the foundation and heart of our company culture.”
“Some products, including stick butter, will also include photos of real Land O’Lakes farmers and co-op members and copy that reads ‘Since 1921’ and ‘Proud to be Farmer-Owned: As a farmer-owned co-op, we stand together to bring you the very best in dairy.” Instead, the dairy brand’s President and CEO Beth Ford explained they felt showing “our farmer-owners whose milk is used to produce Land O’Lakes’ dairy products” better reflects what they stand for.“As a farmer-owned co-op, we strongly feel the need to better connect the men and women who grow our food with those who consume it. Our farmer-to-fork structure gives us a unique ability to bridge this divide,” Ford said.
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