Photos of members of the farmer-owned cooperative will replace the logo used since 1928.
Land O’Lakes is removing the Native American woman who has appeared on its containers of butter and margarine since 1928. Instead, future packages will showcase photos of real Land O’Lakes farmers and co-op members, along with the phrase “Proud to be Farmer-Owned,” according to a company release.
Land O’Lakes President and CEO Beth Ford did not cite cultural sensitivity as the reason for the change. “As a farmer-owned co-op, we strongly feel the need to better connect the men and women who grow our food with those who consume it,” she said. “Our farmer-to-fork structure gives us a unique ability to bridge this divide.”
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