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new packaging for the company’s 100th anniversary which features photos of the brand’s farmers. “Research shows that consumers care about farmers and are excited when they learn Land O’Lakes is farmer-owned,” said Senior Vice President Heather Anfang. “We’re eager to share that message with shoppers and extending that farmer-owned story to our packaging is arguably our most direct vehicle to communicate with consumers.
The previous logo had long been criticized for being racist and stereotypical. North Dakota Rep. Ruth Buffalo toldthat the image goes “hand-in-hand with human and sex trafficking of our women and girls.… by depicting Native women as sex objects,” and that “We as a whole need to keep pushing forward to address the underlying issues that directly impact an entire population that survived genocide.
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