Why McDonald’s just struck its 3rd tech deal of the year:
Share to twitterWith drive-thru a critical battleground for McDonald's, the fast food giant has agreed to buy a two-year-old conversational voice tech startup. The fast-food giant said Tuesday that it had agreed to buy Apprente, a two-year-old Silicon Valley startup whose platform for “complex, multilingual, multi-accent and multi-item conversational ordering” could make your drive-through ordering at McDonald’s “faster, simpler and more accurate.
In a meeting of its global leaders this year, he said, they agreed that McDonald’s is “going to renew some emphasis on the drive-through service times.” “They've been going the wrong way with most of our markets for three or four years for reasons we can understand, as we’ve added more to our business, but we knew that wasn’t a sustaining trend,” he said.
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