In a new interview with Rolling Stone, Microsoft’s Brad Smith says Cambridge Analytica was the Three Mile Island of privacy and Big Tech must work together to stop future meltdowns
tech giants, governments, and nonprofit groups to combat terrorist and extremist content online.
. Suddenly, attitudes changed in Washington D.C., and it’s as if we hit a fork in the road, went down a different path, and things like the Christchurch attack accelerated the progress down that path.The Three Mile Island comparison is a powerful one. You think that Cambridge Analytica is something we’re going to continue to talk about for years to come?
There are days when we get up and the world changes. For Microsoft, one day was when the Department of Justice sued the company in the late 1990s. Certainly, one day was when Edward Snowden decided to share documents, including information that evenDid you see a space there that needed to be filled? You talk a lot about that in the book — collaboration, cooperation. How do you balance that work when it’s suing the federal government? When it involves privacy and surveillance, I see that connection pretty clearly. What about when it’s over immigration policy?
In a chapter on cybersecurity you write, “In a world where everything is connected, anything can be disrupted.” You go on to mention the idea of a digital 9/11. What would that look like? Are we prepared for it? We believe emphatically that the public is not yet fully alert to these issues. Until we have an informed public, I think the danger of a digital 9/11 will continue to increase.Denmark’s first-ever tech ambassador
Something stuck out to me in the beginning and end of the book. It’s in Bill Gates’ introduction, and it’s a point you make in the book’s conclusion. You write, “Microsoft was in the hot seat two decades ago. We recognize that we needed to change. I took from our battles three lessons that we continue to learn from and apply,” and you go on to describe what those lessons are. The hot seat is Microsoft’s antitrust battle.
Do you think that moment of recognition, that kind of reckoning of sorts, needs to be a more updated, revamped, aggressive antitrust policy? I don’t think companies tend to become too big to be beyond the reach of regulation. People can become too hard-headed to listen and, often times, when governments feel compelled to bring the toughest of antitrust cases, it is because the company is big and the individuals are pretty darn hardheaded. I personally am not an advocate for breaking up companies in part because I think it tends to be a very long process that is less impactful than many other approaches for solving a problem.
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