McDonald's has made its 3rd tech deal this year. Apprente, which uses artificial intelligence to understand speech, will be used in its drive-thrus and could be used in its self-order kiosks and mobile app.
McDonald's has agreed to acquire Apprente, which uses artificial intelligence to understand speech.
The technology will be used in its drive-thrus and could be used in its self-order kiosks and mobile app. Earlier this year, McDonald's bought Dynamic Yield and took a minority stake in mobile app vendor Plexure.Daniel Acker | Bloomberg | Getty Imagessaid Tuesday it has agreed to acquire a company that is trying to automate the drive-thru. It's the fast-food giant's third tech-focused deal this year.
Apprente, a Silicon Valley company founded in 2017, uses artificial intelligence to understand drive-thru orders, which could cut down on service times. McDonald's said the technology also could be used someday in its self-order kiosks and mobile app.Apprente's employees will be the founding members of a group called McD Tech Labs, which will be housed within McDonald's global technology team.
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