Urgent vs. important: How to fight your urgency bias when completing tasks

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Urgent vs. important: How to fight your urgency bias when completing tasks
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A 2018 study found a tendency to pick urgent tasks in the workplace over the important (in situations when the two are distinct)

Our work day might be seen as a continual battle between what’s important and what’s urgent. Of course, sometimes tasks are both urgent and important. But often, there’s a choice between the two, and urgency wins.

He points outs two psychological factors that boost this tendency. First, there’s completion bias – the high we get from crossing items off our to-do list, which the researchers tried to control for. As well, there’s tunnel vision, when you get so overwhelmed by your to-do list that you grab whatever is easily available.

Urgency is clearly powerful. It also puts us in reactive mode. “Instead of taking control of our time and attention, we’re at the mercy of someone else’s priorities. Even when we know that working on a long-term goal or hard project will ultimately be more meaningful and motivating, we choose the worse [more urgent] option,” MacKay writes.

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