“This product has built upon, perpetuated and benefited from internalized racism and promotes anti-Blackness sentiments amongst all its consumers.”
, the consumer products giant said: “We’re committed to a skin care portfolio that's inclusive of all skin tones, celebrating the diversity of beauty. That’s why we’re removing the words ‘fairness’, ‘whitening’ and ‘lightening’ from products, and changing the Fair & Lovely brand name.”
Among them was Unilever, which initially posted on its Instagram: “We have a responsibility for racial justice,” saying it had pledged “more than $1 million to date” in donations to social justice organizations and activists.The post was immediately met with criticism as users online accused the company of hypocrisy given its legacy of marketing skin whitening products primarily at women.
Sunny Jain, president of beauty and personal care at Unilever, said: “We recognize that the use of the words ‘fair’, ‘white’ and ‘light’ suggest a singular ideal of beauty that we don’t think is right, and we want to address this.
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