TikTok artists and advertisers to stay with app until 'door slams shut'

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TikTok artists and advertisers to stay with app until 'door slams shut'
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Sidney Crosby & Drake Batherson NS Showdown #hockey #halifax #sports #penguins #ottawa - Ban or no ban, TikTok's partners in the music and advertising world plan to stick with the massively popular short-form video platform until the bitter end, seven industry leaders told Reuters.

Even Universal Music, whose artists' songs disappeared from TikTok in March as licensing talks stalled, has resumed negotiations in recent weeks, according to two people close to the discussions. The talks reflect the realization that, whatever the outcome of the legislative process, TikTok is not going away tomorrow, one of the sources said. Universal declined to comment.

"From what I've seen, you have to get 10 to 20 times the amount of posts on Reels for it to even come close to translating to what you might get on TikTok," he said. "This unconstitutional law is a TikTok ban, and we will challenge it in court," a spokesperson said on Wednesday."We believe the facts and the law are clearly on our side, and we will ultimately prevail."Other tech platforms are waiting in the wings for TikTok's users and ad revenue.

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