Terms of Endearment: 10 brand-specific names every Ford fan should know — via drivingdotca
This is Ford’s proprietary name for its direct-injection turbocharged engines: “Eco” for fuel economy, and “Boost” because — well, turbo. The engine provides smaller-displacement fuel consumption, while the turbo provides bigger-engine power as needed.Article content
Recently, it was joined by “PowerBoost,” used to describe the full gasoline-electric hybrid system available in the F-150 pickup truck.When Ford redesigned its 2015 F-150 with an all-aluminum body, it faced a potential problem with those who thought tough trucks could only be made ofSo the marketing folks came up with “military-grade aluminum,” which sounds like it’s used to build tanks and aircraft carriers, and they’re some tough machines.
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