Siblings Allyson Felix and Wes Felix turned the Fairchild Media Group The Wear House stage at SXSW into a live podcast studio.
There is plenty cause to do so. Only 2 percent of funding went to female founders in 2022, per PitchBook data, and even less than that, or 0.5 percent, went to women of color.Voices — a brand that popularized the exercise dress — was “taking a big swing” in opposition to male-founded athletic brands whose goal is to “get to the finish line first,” in her words. “We built this community around doing things, prioritizing the fun of activity with friends out there on the trail, etc.
She’s broadening her take on entrepreneurship. “Yes, it’s about the purpose and the vision and creating an emotional connection, but we also need to make money,” said Haney.Those challenges are not felt in isolation. Allyson Felix founded Saysh after she was left without asponsor due to disagreements with then-sponsor Nike over maternity policy.
Felix said Saysh’s purpose is “finding new ways to push the industry and say, ‘women deserve better.’” For one, the brand offers a maternity returns policy if a woman’s foot changes size due to pregnancy.
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