SXSW The Wear House: DevaCurl, Creators Get Real on Curl Talk at SXSW

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SXSW The Wear House: DevaCurl, Creators Get Real on Curl Talk at SXSW
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ADevaCurl and curl creators get real on hair politics, damaging workplace policies and more.

Brands had a “sudden” reaction to racism, Egozi said, but there are myriad “foundational” ways where equitable exchanges can occur in the business of beauty.

Egozi also spoke of the ways in which the workplace becomes a “coercive environment” when employees don’t feel empowered to be themselves or make change. At the micro level, a bad haircut can lead to “hair trauma” for years, especially the case for many Black clients, Brown said. “At the macro level, I think it starts as soon as you tell a kid their hair is crazy, it is wild, it is weird, ‘Ooh, you have too much.’ Then you’re a 25-year-old person that’s sitting in my chair apologizing for the amount of hair you have growing out of your head. That is crazy,” Brown said.

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