A hair care revolution is underway, thanks to biotechnology. See what biotech secrets power K18 and why these solutions are 'future-proofing' beauty.
Biotech allows companies to mimic naturally occurring molecules, but in a lab.
Microorganisms like yeast and bacteria are “micro-factories,” in Sahib’s words, of efficacious and sustainable ingredients in nature, used everywhere from breweries to beauty laboratories. “Cosmetic chemistry does not understand biology.…You need to understand your biology to work with the biology of your hair and skin.”
Biotech products may be able to sidestep the need for extensive chemicals, as Sahib explained. “It’s always been about [products] sitting on top of the hair — or sitting on top of the skin….You have to get deep into the hair to solve the problems of hair,” he reiterated.“These keratin chains inside the hair, nature did not design them for such extreme situations [like heat, bleach or chemical relaxers]. They hydrolyze, and once they hydrolyze — hair becomes limp and lifeless.
K18 products interact with “keratin broken chains” and associated proteins and side bonds, that together make up for the cortex, as he described.equation, Sahib summarized the problem. “Every ingredient we source either comes from plants, animals or fossil fuels. We can’t grow enough plants to satisfy the needs of clean beauty.” Take rose oil as an example. “Every 5 milliliters of rose oil needs a quarter-million petals. That’s 9,000 plants.
Biotech has found a home for super-power ingredients like hyaluronic acid or sugarcane-derived squalane as well as needs like teeth whitening or odor-masking.
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