Study finds widespread falsememories of logos and characters, including Mr. Monopoly and Pikachu PsychScience
The face of the famous board game has, in reality, never worn a monocle. Yet, many people confidently list the accessory when recalling his features—an example of a phenomenon of falseA forthcoming paper by University of Chicago scholars, currently available in preprint, found that people have consistent, confident, and widespread
Motivated by reports of misremembered images online, Bainbridge and Deepasri Prasad—a lab manager and research assistant in the Brain Bridge Lab—compiled images and their false-remembered counterparts—mostly from popular culture—from the online discussions. Added to this mix of previously reported misremembered images were other pop culture icons and characters that the researchers made small tweaks to that would further test their theory.
"We found that there really is a strong effect where people are reporting a false memory for an image they've actually never seen—because you've never seen Pikachu with a black tip on the tail," said Bainbridge, referring to a common false memory of the Pokémon character."What's more is that people tend to be very confident in picking this wrong image.
"We had an alternative wrong version as well," Prasad said."They could have picked the correct Fruit of the Loom logo, the Fruit of the Loom logo with the cornucopia, or the Fruit of the Loom logo with a plate underneath it. The fact that they chose cornucopia over plate, when plates are more frequently associated with fruit, is evidence against the idea that it's just the schema theory explaining it.
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