Natina Nimene promoted to senior VP urban promotion at DefJam Records
has been named senior vp urban promotion at Def Jam Records, the label announced Wednesday .
"Natina has played an integral role in the success of Def Jam over the past seven years," said executive vp urban promotions in a statement. "Having worked alongside her for the majority of her professional career, I can tell you that there is no one more deserving of this promotion. Natina’s relationships with our artists, managers, executives and partners are second to none.”
In her new position, Nimene will manage the development and execution of Def Jam's artist-related strategies. Additionally, she will continue build connections with other industry players including artists, management and partners. Nimene will be based in New York, where she will report to Shealey. , as well as the amazing promotion staff here at Def Jam," said Nimene.
Nimene served as vp urban promotions at Def Jam beginning in 2016 and she was formerly national director. She joined the Def Jam team in 2012, but previously worked at Virgin Records and Radio One, Inc. Nimene also made
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