Founder of Gisou and influencer of the year, Negin Mirsalehi, launched her first collection with Express at NYFW.
, based on the holistic and natural properties drawn from her Persian family’s seven-generation beekeeping heritage. Although Mirsalehi has worked with top designers like
Cartier, Valentino, Tod's, Ralph Lauren, and Dolce & Gabbana’s, her focus has been on growing Gisou, making this capsule collection a big part of her entrepreneurial journey. Her audience has flocked to her over the past seven years for fashion inspiration and advice, making her designing her own collection her next logical step.
The collection with Express is Inspired by Mirsalehi’s own career experiences created to provide style, versatility, and confidence for modern women forging their own way. It boasts bold prints, exotic patterns, and timeless silhouette that can be dressed up or down. “This capsule is perfect for mixing and matching. It’s full of possibilities,” said Mirsalehi.
To celebrate the collection launch, Express and Mirsalehi hosted a fireside chat with TV Host and international best selling author, Tan France, during NYFW. The pair talked about their personal styles, starting businesses, current trends and Mirsalehi's love of beekeeping. The limited-edition collection is available in sizes XS-L and 00-12 in select stores and online at
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