Rebecca Minkoff launches the capsule collection of extended sizing with Stitch Fix:
Rebecca Minkoff FW19 Presentation, announces partnership with Stitch Fix, Photo Courtesy of BFA, Ryan KobaneThe Rebecca Minkoff Fall / Winter 2019 presentation at this year’s New York Fashion Week offered a lens into the working woman – in all its beautiful, various forms.
“I was in our Fashion Week set design meeting while pumping, as I do each day, and had an epiphany! We needed to represent this common practice during our presentation, which was centered around women in the workforce,” Minkoff explained the inspiration behind showcasing the breastfeeding moment in her presentation.
“It came about because we basically had been working together since 2017. They came to me and asked if this is a category I’d like to get into. I said I've been dying to get into it, but we have to do this right. They have all the good data and the analytics about what this customer wants and I want to make her feel beautiful, so I was able to bring that to life,” Minkoff shared.
Doing a presentation format as opposed to a live runway show was also rare for the Rebecca Minkoff brand:
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