The capsule collection leveraged Stitch Fix’s expertise in data science to help Rebecca Minkoff’s namesake brand launch extended sizing for the first time, with a new size offering, from 00-24 and XXS-3X.
Rebecca Minkoff FW19 Presentation, announces partnership with Stitch Fix, Photo Courtesy of BFA, Ryan KobaneThe Rebecca Minkoff Fall / Winter 2019 presentation at this year’s New York Fashion Week offered a lens into the working woman – in all its beautiful, various forms.
“I was in our Fashion Week set design meeting while pumping, as I do each day, and had an epiphany! We needed to represent this common practice during our presentation, which was centered around women in the workforce,” Minkoff explained the inspiration behind showcasing the breastfeeding moment in her presentation.
“It came about because we basically had been working together since 2017. They came to me and asked if this is a category I’d like to get into. I said I've been dying to get into it, but we have to do this right. They have all the good data and the analytics about what this customer wants and I want to make her feel beautiful, so I was able to bring that to life,” Minkoff shared.
Doing a presentation format as opposed to a live runway show was also rare for the Rebecca Minkoff brand:
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
A Designer Included a Breastfeeding Mom in Her New York Fashion Week Show.RebeccaMinkoff went above and beyond to include moms in her show.
Read more »
Say a Prayer for Your Debit Card, Shopbop's 20th Anniversary Collection Is HereShopbop's Celebrating 20 Years With an Exclusive Anniversary Capsule Collection
Read more »
Katy Perry Launches Fun & Flirty New Shoe Collection on QVC Tonight!Shoes that turn heads, stop traffic, and start conversations.
Read more »
Altuzarra Celebrated His MyTheresa Capsule Collection With a SoHo DinnerMany of the guests—Laura Love, Shu Pei, Elizabeth Chai Versarhelyi, Casey Fremont, and Amy Sall—wore the new pieces as they dined on delicious fare at La Mercerie.
Read more »
Kim Kardashian's new Skims collection makes millions within minutes of launchSuperstar Kim Kardashian has made millions within minutes of new Skims collection
Read more »
Michael Kors Collection Spring 2020 Ready-to-Wear Fashion ShowThe complete Michael Kors Collection Spring 2020 Ready-to-Wear fashion show now on Vogue Runway.
Read more »