Lifestyle blogger and influencer, Marianna Hewitt, has gained recognition for her entrepreneurial prowess as the cofounder of bestselling skincare brand, Summer Fridays, and this fall she can add another category to her repertoire: denim.
Hewitt teamed up with sustainable denim brand DL1961 to design and create a capsule collection featuring 24 styles for the woman on the go.
On a wider scale, the partnership brings together two women at the helm of their businesses: Hewitt and the CEO of DL1961, Zahra Ahmed. Hewitt was first introduced to DL1961 when the brand had collaborated with Jessica Alba in 2016. After a few years of rocking DL1961’s jeans, Hewitt joined forces with the brand in the summer of 2018 to start the year-long creation process .“When we first met, one of the reasons why I thought it was such a great match and partnership is that we're so aligned — whether it's about being sustainable or being inclusive.
Influencer Marianna Hewitt and DL1961 collaborate on denim collection, Photo Credit: Cibelle Levi PhotographyPairing Hewitt’s of-the-moment feedback and conversations with her online audience, with DL1961’s high level of expertise and sophistication in all things design, fit, fabrics, washes, cuts, and production, made for a seamless transition for Hewitt into apparel, and the elements of a perfect partnership between both brands.
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