How Yves Saint Laurent Biographer Laurence Benaïm Organized a Fashion Auction for French Retirement Home Staff in One Week

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How Yves Saint Laurent Biographer Laurence Benaïm Organized a Fashion Auction for French Retirement Home Staff in One Week
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'Fashion has the power to change and reconsider its own agenda.'

Journalist, author, and Yves Saint Laurent biographerhas organized a charity auction to benefit SOS EHPAD, a non-profit organization led by the Alzheimer’s Research Foundation. Benaïm has a 93-year-old father who lives in a nursing home in France and she can’t visit him amidst the country’slockdowns. Disturbing reports about supply shortages prompted her to act. The funds raised will go directly to the staff at elderly homes throughout France.

The auction came together in less than a week, with Benaïm reaching out to her network of fashion industry leaders and others across different creative spaces. Among the items on the block are a private tour of Coco Chanel’s apartment in Paris, a photograph of Saint Laurent and Betty Catroux, and original sketches by designers like Alber Elbaz and Giorgio Armani. Fashion show tickets from Jean Paul Gaultier and Simon Porte Jacquemus are also in the auction catalogue.

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