Designers will showcase their brands and collections through virtual showrooms, videos, and even podcasts.
, but with a digital twist, relaunching entirely online at londonfashionweek.co.uk.
"By creating a cultural fashion week platform, we are adapting digital innovation to best fit our needs today and something to build on as a global showcase for the future," said Caroline Rush, the chief executive of the British Fashion Council, in an official statement.
The digital platform will give designers new ways to showcase their brands and collections, be it through lookbooks, videos, and even podcasts. It will also include virtual showrooms, allowing retailers easy access to the brands. The new take on London Fashion Week will also be gender agnostic. The British Fashion Council also confirmed that menswear, womenswear, and genderless labels will all be allowed to participate.
While many fashion events, including the couture shows in Paris, the Met Gala, and the CFDA Awards have been canceled or indefinitely postponed due to COVID-19, London's digital fashion week is an early sign that the industry will be able to continue on with its usual schedule, now with a greater possibility of a Victoria Beckham podcast.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
London Fashion Week Will Be Going Digital for the First TimeI love watching Fashion adapt. LondonFashionWeek
Read more »
London Fashion Week Goes Digital and Gender-Neutral in a Positive Move For British FashionFor the first time ever, the British Fashion Council will officially merge London Fashion Week's womenswear and menswear shows into a single, gender-neutral
Read more »
London Fashion Week Is Going Online-Only with a Gender-Neutral PlatformAs the coronavirus pandemic continues, the British Fashion Council has unveiled its new strategy.
Read more »
London Fashion Week to Go All Digital, Gender-Neutral in JuneThe Spring 2021 shows, scheduled for September, haven't yet been canceled, though.
Read more »
London Fashion Week Is Going Online and Gender-NeutralThe British Fashion Council has announced major changes for the next year.
Read more »
London Fashion Week Announces It's Going Gender Neutral and DigitalIn light of COVID-19, London Fashion Week will be presented digitally via a new gender neutral digital format. Here's what you need to know.
Read more »