Entrepreneurs use social media to showcase their craft, grow clientele
The Flour Mill – a gourmet grocery store run by mother-daughter duo Tracey Pritchard and Alex O’Shea – has earned its eponymous name from the old flour mill it’s located in.Tracey Pritchard, who co-owns the Flour Mill – a destination food shop in St. Marys, Ont. – didn’t realize the history of the 160-year-old limestone building she bought in 2021 until her first walk-through.
“Being in a town, as charming as it is, with a population of under 10,000, we knew we’d really need to bring in from London, Stratford and Toronto,” says O’Shea. “We know our business model and business practice and style of food are maybe a bit new to the community,” says O’Shea. “But we definitely wanted to honour St. Marys .”
In the summer, Bloomfield fills with tourists perusing its gift shops, cafes and restaurants. But what stands out is the preservation of the storefront facades, mostly unchanged from the early settlement years of the 1800s. “It was the simplicity of it,” says Thomas, who only updated the colour of the walls and the electricals. Thomas is well-aware of the town’s charm, and with 20 years of hair-cutting experience, she knows the essential nature of her business keeps customers coming through the door.
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