Worry, haste, retail therapy: What have we bought and why?

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Worry, haste, retail therapy: What have we bought and why?
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Between technical glitches and food worries, retail therapy and sheer amnesia, shopping madness amid the COVID-19 pandemic has been about the essentials for some, and impulse buying for others.

A women overlooks produce in a grocery store in Toronto on Friday, Nov. 30, 2018. THE CANADIAN PRESS/Nathan DenetteNEW YORK -- Between technical glitches and food worries, retail therapy and sheer amnesia, something has happened to shopping during the pandemic that can be summed up thusly: rubber chickens.

For others, shopping madness has been about the essentials, only super-sized: 10-pound bags of rice; 25-pound sacks of flour; 50 pounds worth of sugar; pickles and pancake mix for a crowd. In the U.S., retail sales tumbled by a record 16.4% from March to April as business shutdowns caused by the coronavirus kept shoppers away, threatened stores and weighed down a tanking economy. The Commerce Department reported that a long-standing migration toward online purchases accelerated, posting an 8.4% monthly gain."It's panic on lots of levels," said Wendy Liebmann, CEO of WSL Strategic Retail, a global consulting firm specializing in retail strategy and shopper insights.

That "instant" feeling is key to much of the coronavirus shopping, said Jeff Galak, associate professor of marketing at Carnegie Mellon University's Tepper School of Business.

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