The storied television network and its stations have been part of Disney for 27 years. But the company's streaming ambitions may put the unit on the block.
Long known as the ‘Worldwide Leader in Sports,’ ESPN is grappling with cord-cutting, rising rights fees and skepticism from Wall Street., including the Fox movie and television studios and cable channels FX and National Geographic.
This means that Disney might need to come up with more than $10 billion to pay Comcast to acquire 100% of Hulu. But in recent years, he has been a harsh realist about the future of the traditional TV as it struggles to survive as streaming thrives. Disney has participated in the industry-wide shift of financial resources into streaming as well, as it tries to rapidly build up the programming offerings of its subscriber-based streaming service Disney+.
In 2024, spending on political ads is expected to hit $10.2 billion, up from $9 billion in the 2020 presidential cycle, with about half going to local TV stations, according to AdImpact, a firm that tracks election spending data.
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