Why viewership data figures so prominently in the writers' and actors' strikes. Plus: Will Disney sell ABC, and who would buy the network?
Those familiar with the work of writer Nate Silver — author of the book “The Signal and the Noise” — may recognize the axiom that “data is useless without context.”
It’s also a way for certain shows and movies to get more exposure. Never heard of Searchlight’s Ben Platt-fronted Sundance comedy “Theater Camp”? Well there it is, at No. 5 on Hulu’s rotation, as of Monday. Classic studio trick: Get viewers to watch something by telling them it’s already popular.Max boasts separate Top 10 lists for movies and for series, similar to how Netflix does it.
But as Lee reported, Netflix and other streamers represented by the Alliance of Motion Picture and Television Producers, have resisted giving writers access to their numbers in a way that would satisfy guild demands. Netflix, once tagged a “black box” by some artists for its lack of forthrightness, has lately been more willing to publicly share numbers than its rivals, though certainly not as much as the WGA or SAG-AFTRA would like.
But while it’s easy to laugh them off, such rankings could provide clues for a framework to solve the data and residuals question.
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