Why Trader Joe's Won't Do Delivery or Pickup (Even During a Pandemic)

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Why Trader Joe's Won't Do Delivery or Pickup (Even During a Pandemic)
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Why isn’t Trader Joe’s jumping on the bandwagon?

Interestingly enough, the company addressed this last week in an unlikely place —the most recent edition of its semi-regular,” Marketing Director Tara Miller begins on a much different topic, saying, “We want to take a moment to talk about the current state of things.”

“Customers are asking if given current circumstances, we're planning on offering delivery or curbside pickup,” Miller says next, getting to the heart of the matter. “We understand the impulse and we know that some other retailers are offering these services. We also know those offerings don't always translate into positive results.”

Finally, Miller wraps things up. “The bottom line here is that our people remain our most valued resource. While other retailers were cutting staff and adding things like self-checkout, curbside pickup and outsourcing delivery options, we were hiring more crew, and we continue to do that,” she says. “We know that this period of distancing will end and when it does, our crew will be in our stores to help you find your next favorite product, just as they've always been.

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