Why the Snapchat exhibition at LACMA looks cool but ultimately rings hollow

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Why the Snapchat exhibition at LACMA looks cool but ultimately rings hollow
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Christian Marclay's 'Sound Stories' exhibition at LACMA lands more as novel branding than fully fleshed out art.

If you’re never worked for a corporation that commissions expensive advertising campaigns — yet you want to know what that’s like — head over to the Los Angeles County Museum of Art for the Christian Marclay exhibition “Sound Stories.” The five video installations by the critically acclaimed artist may make you feel like a CEO choosing the look of an upcoming campaign.

Made in collaboration with engineers from Snap — and with financial backing from that company — Marclay’s labor-intensive experiments lack the focus, resolution and integrity of works of art. Instead we get unrealized possibility — inchoate notions, fuzzy ideas, vague propositions. The installation “All Together,” 2018, as seen in the exhibition “Christian Marclay, Sound Stories" at the Los Angeles County Museum of Art.

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