Democratic presidential candidates debated climate change proposals Thursday at the DemDebate. But one producer already has a solution:
So we’ve been here before. And yes, the climate fight will be damned hard. We can either be cowards and give up, or we can get to work like those who came before us.First, we must develop feasible mass storage of energy. We’re getting there, but this is the time for a Manhattan Project-type initiative to make it happen.
Second, we must completely redefine how we create and distribute energy. For 120 years, it’s been the job of public utilities around the country, regulated monopolies expected to make a profit. But utilities stop profiting when too many people create their own energy, so in spite of cool PR campaigns, utilities are the major stumbling block to wide-scale renewable energy.
Virtually none of this has been communicated to the American population. Social scientists can debate why we seem more timid today than our grandparents were in 1942, but it’s hard to be bold when you don’t have a vision of where you’re going. In Hollywood, we live or die by marketing: We make a film no one’s ever heard of, spend $40 million in sophisticated messaging, and three weeks later — voilà — public awareness is at 90%.
If we can communicate that vision, I believe Americans will rise to the challenge like they always have. No one considered letting the Axis win. Let’s not consider letting the naysayers win now.Marshall Herskovitz, producer of “Nashville” and “Thirtysomething,” has been a climate activist for 20 years. In 2007, he co-founded 1Sky, an activist organization that later merged with 350.org.
, which advocates for the policies he urged on Congress 14 years ago when he called for an immediate World War II-style national mobilization.
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