Why the coolest shops in Tokyo want to stay secret.
Kabukicho: Tokyo’s red-light district, soaked in neon and populated by pay-by-the-hour love hotels, Yakuza-owned hostess bars, and countless vending machines depositing cans of Boss coffee to weary salarymen. Who would imagine that one of the city’s most influential boutiques might exist anywhere nearby? And yet, there it is:, squirreled down an unassuming alleyway filled with those aforementioned hotels.
Much like The Broken Arm in Paris and the now-defunct Colette before it, Fujita says the most important thing about The Four-Eyed is the community around it, which Fujita was able to build through the contacts he made as a photographer. “I could invite them to the shop, and it meant that I could spread it through them on Instagram or whatever. As social media continues to be more popular, influence from magazines is decreasing in Japan and there’s space for a new kind of business.
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