Ford is leaning into the subscription model for Blue Cruise, and standardized hardware.
This is good news for those that might not want to pay for BlueCruise at the point of sale, but wouldn’t mind adding it on for periods of time.
While this has been the case for the Ford Mustang Mach-E for some time, Ford is rolling this model out to the rest of the BlueCruise-available parts of its portfolio. That means that certain trim lines of the ’24 Ford F-150 Lightning, F-150 pickup, and Expedition will get BlueCruise hardware.Ford will offer a 90-day free trial of BlueCruise for prospective customers. After that, Ford will offer three years of the service for $2100, one year for $800, or a single month for $75.
Even for those that don’t want to throw down $2100 for an extended plan, the monthly $75 option might make sense for those planning a long road trip.
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