CEO Tells Us Why Mercedes-Benz Won't Follow Tesla's Lead On Pricing

Why Mercedes-Benz is prioritizing stability over pricing flexibility, and why NACS makes sense now.

."For us," Källenius said,"the destination's clear: Mobility has got to go zero emission. There are no ifs or buts."

An economy that is"cooling down" is not ideal when launching a corporate re-boot like the one Mercedes-Benz is undergoing now, a shift that comes with significant cost."We are putting billions, tens of billions into this, not just the electrification obviously, everything else that is going on in the car industry," Kallenius said.Launching new products into growing economies would help pay back some of that investment, but that's been a bit of a challenge of late.

So, no, Mercedes will not be following Tesla's lead in modifying MSRPs based on market demand. It is, however, taking another cue from the newly Texan start-up: NACS. Mercedesthat it would adopt the standard put forth in the U.S. by Tesla, shifting away from the current global standard of CCS.

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