Do red flags ever embolden the very users they’re meant to deter?
At the heart of these measures is fact checking. At Facebook, the “,” an expanding network of professional fact checkers is sifting through the site’s posts to slap warning labels on false content. At first glance, these efforts appear uniformly good.
The findings were based on an online study with 1,500 participants in the U.S. These participants saw 12 true, false, and satirical headlines marked with one of four types of credibility indicators: warnings that came from fact checkers, news media, the public, or artificial intelligence. Then, they were asked if they would share the article with friends.
The most effective indicator by far was fact checkers. Participants intended to share 43 percent fewer headlines that were marked untrue by fact checkers: 61 percent fewer for Democrats, compared with 40 percent for independents and 19 percent for Republicans. As for A.I., Democrats intended to share 40 percent fewer untrue headlines with the A.I. indicator, versus 16 percent for independents. Notably, Republicans said they would share 8 percentuntrue news with the AI indicator.
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