What to know about Instagram's new anti-bullying feature with AI technology.
The social platform is rolling out two new features, including one powered by artificial intelligence that notifies people when their comment may be considered offensive before it's even posted.
"While identifying and removing bullying on Instagram is important, we also need to empower our community to stand up to this kind of behavior," Adam Mosseri, Head of Instagram said in a post."It’s our responsibility to create a safe environment on Instagram.
Powered by AI, Mosseri writes,"this intervention gives people a chance to reflect and undo their comment and prevents the recipient from receiving the harmful comment notification." Instagram says they’ve run early tests of this new feature and found at least some people delete those negative comments, instead of posting.It's meant to help users quietly block bullies who they might be reluctant to unfollow or report because of the real life consequences.
Once you"restrict" someone, comments on your posts from that person will only be visible to that person. They also won’t be able to see when you’re active on Instagram or when you’ve read their direct messages.A toxic user experience can also drive brands away from their platform, not just everyday users. In the long run, not addressing these sort of issues across the ever-growing Instagram community can have not only a detrimental but also a financial impact on the overall operation.
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