'We are Canadian': 25 years later, Joe Canadian is back with a new patriotic video

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'We are Canadian': 25 years later, Joe Canadian is back with a new patriotic video
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The man behind an iconic Canadian beer ad is back, 25 years later, with a new patriotic rallying cry. But this time, it’s not about selling drinks.

Nova Scotia’s Jeff Douglas worked with an 'anonymous collective' on an update to the 'I am Canadian' rantJeff Douglas, pictured performing his 'I am Canadian' routine from a TV beer commercial in 2000, stars in a new video released Wednesday. The man behind an iconic Canadian beer ad is back, 25 years later, with a new patriotic rallying cry.Jeff Douglas, from Truro, N.S.

Titled "We are Canadian," the clip sees Douglas chest-thump about Canada with increasing intensity to applause from an invisible crowd, in front of a screen beaming bits of Canadiana, from ketchup chips to beavers to hockey players.

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