The trade war is running hot in the Costco frozen food section

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The trade war is running hot in the Costco frozen food section
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These Canadian shoppers are adopting a ‘Buy Canadian’ approach at this American retail giant

And on any other day, the double-wide freezer aisles and smell of hot-dog water wafting over from the snack bar would feel as far removed as possible from the White House or Parliament Hill. But all around this Toronto big-box store this week was evidence of a feud weighing heavily on the minds of Canadians.

Mr. Orr said he doesn’t consider himself anti-American. He worked for IBM – even lived for a time in the U.S.In his cart was a two-pound bag of Balzac’s coffee – an Ontario-based company. He’d chosen it over his usual Kirkland brand beans, which are roasted in the U.S. He’d also chosen crackers made in B.C. Melatonin tablets made in Canada. He’s even sworn off his favourite Napa Valley wine for the time being, opting instead for Italian.

two countries – the extent to which the American dream and the Costco dream have also become the Canadian dream. Bags of Tim Hortons coffee. Denim in bulk. Poutine at the snack bar. After combing over the tag several times, she finally turned to the label on the inside of the shirt and read itShe let out a sigh. “Do I support a sweatshop?” she asked. “Or support the U.S.?”Standing in front of a rack of fleece zip-ups, Karl Zimmermann was dealing with his own mixed feelings. He, too, had come to the store intending to choose Canadian products. But he didn’t like the idea of hurting American workers.

But still, he couldn’t resist at least one of his favourites: jars of thick, red Rao’s marinara sauce. An American company. “A dirty little secret,” he said. The sauce was on sale, he explained – two jars for just $12.99. Basically half-price. He gave a guilty shrug, as if to say, “What can you do?”Waiting in line to check out, Cheryl Barton took in the crowd around her.

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