Walmart plans to 'reinvent retail' by allowing customers to purchase physical versions of items they use within its House Flip virtual world.
Walmart plans to “reinvent retail” by combining physical and virtual shopping experiences.
The retailer plans to add new décor items from Mainstays and Better Homes and Gardens into House Flip, to allow users to virtually browse and then purchase the physical version., Walmart General Manager of Metaverse Commerce Thomas Kang said customers will be able to check out for both physical and virtual goods using their Walmart account without leaving the virtual environment.
“We want to help companies and brands sell their products in virtual worlds,” Kang said. He added that Walmart will test more experiences in virtual worlds over the next year. “We see limitless potential with this emerging technology, and we’re excited to explore its possibilities.”
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