We think this might be your new favorite fall trend. athleta ad
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When you think of fall colors, typically images of warm crimsons, crisp gold, and various versions of orange come to mind. But this season, we're turning our sights to a brighter and bolder hue to break us free from those traditional autumnal tones. Enter: vibrant purple. It's here to spice up your fall where pumpkin spice falls short. While shades of purple for fall aren't particularly groundbreaking — magenta and berry have always been fan faves — this fresh iteration of a true grape-jelly purple is. And for those of us who love color, it's a welcome addition to our seasonal wardrobe.
If you're ready to embrace the violet wave this fall, take a peek at seven ways you can tap this trend yourself.
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