Universal Parks Rebrands Division Name As It Broadens Focus

Universal Parks Gets Rebrand as Universal Destinations & Experiences

“Universal Destinations & Experiences aligns with our aspiration to be the Destination of Choice in the markets where we are today and the markets we enter in the future,” Mark Woodbury, chairman and chief executive officer, Universal Destinations & Experiences, said in a statement. “We are thrilled to expand how we bring the Universal brand to life in new, immersive and compelling ways for fans around the world using our rich collection of stories, characters and franchises.

The announcement comes on the heels of a new park opening and several new experience announcements. That includes the debut of

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