As Comcast NBCUniversal aggressively plans and executes a number of new theme park and destination initiatives, the company announced today a rebrand of its Universal Parks & Resorts unit, whic…
As Comcast NBCUniversal aggressively plans and executes a number of new theme park and destination initiatives, the company announced today a rebrand of its Universal Parks & Resorts unit, which will now be known as Universal Destinations & Experiences.
“Universal Destinations & Experiences aligns with our aspiration to be the Destination of Choice in the markets where we are today and the markets we enter in the future,” said Mark Woodbury, Chairman and Chief Executive Officer, Universal Destinations & Experiences. “We are thrilled to expand how we bring the Universal brand to life in new, immersive and compelling ways for fans around the world using our rich collection of stories, characters and franchises.
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