John Riccitiello promises to 'do better.'
Unity CEO John Riccitiello did not make many new friends when he said last week that developers who don't consider monetization early in the process of making games are"
Reacting to the immediate backlash, Riccitiello dismissed reports of his statement as"clickbait" and"out of full context," although he added that he was"deeply sorry if what I said offended any game dev." This didn't help very much: Several responses to his tweet noted that saying sorry if people were offended isn't really the same as being sorry for what was said.
"One thing I have seen is that most game devs work incredibly hard and want people to play their game. To enjoy it. And, when appropriate for players to engage deeply. For the game devs I have worked most closely with there is often anxiety about whether players will love the game and appreciate all the work and love that went into making it."
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