Unity boss John Riccitiello has apologised for calling developers that don't prioritise monetisation in the creative pr…
"Second - one thing I have seen is that most game devs work incredibly hard and want people to play their game. To enjoy it. And, when appropriate for players to engage deeply. For the game devs I have worked most closely with there is often anxiety about whether players will love the game and appreciate all the work and love that went into making it.
"Third - Sometimes all a game developer wants is to have a handful of friends enjoy the game. Art for art's sake and art for friends. Others want player $ to buy the game or game items so they can make a living. Both of these motivations are noble," he explained. "Fourth - What I was trying to say, and clearly failed at saying, is that there are better ways for game developers to get an early read on what players think of their game. To learn from their feedback. And, if the developer wants, to adjust the game based on this feedback. It’s a choice to listen and act or just to listen. Again, both are very valid choices.
"If I had been smarter in choosing my words I would have said just this… we are working to provide developers with tools so they can better understand what their players think, and it is up to them to act or not, based on this feedback," he concluded."Anyway, that’s it. Lots of words. And a sentence that I wish I had never said."
In related news, the UK government has told the UK games industry that if it won't voluntarily take action on loot boxes,We want to make Eurogamer better, and that means better for our readers - not for algorithms. You can help! Become a supporter of Eurogamer and you can view the site completely ad-free, as well as gaining exclusive access to articles, podcasts and conversations that will bring you closer to the team, the stories, and the games we all love. Subscriptions start at £3.
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