Uber is offering riders a four-digit pin code to help ensure they're getting into the right car.
The ride-hailing company rolled out the new feature across the U.S. and Canada Tuesday and said all riders in those two countries will be able to use pin codes by the end of the week.
With the new feature, Uber sends a four-digit pin code to the rider. Then, before getting into the car, the rider tells the driver the pin code. The driver enters the pin code into the app, and if everything matches up, the rider gets a notification that says "your ride is verified." "The license plate is not going to match another license plate that's out on the road, and so that is really a great piece of information the rider can validate before getting in the car," Payne said.
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