As hip-hop prepares to turn 50 in 2023, rapper Nas wants to make sure the world understands its history, relevance and influence. Through his company, Mass Appeal, the native New Yorker is spearheading numerous events leading up to the anniversary
“Now more of the voiceless have a platform, and the people feel like they can be a part of it.”
Mass Appeal CEO Peter Bittenbender said they wanted to create something to make people recognize how impactful hip-hop culture has been globally. Hip-hop was born in the south section of the New York City borough of the Bronx in the late 1970s. The dancing, rapping and deejaying elements grew out of an inner-city environment but it has since evolved into a multi-billion dollar part of mainstream global culture.“I hope that it’s still thriving and staying innovative," he said. “And people are united through hip-hop and awaken about the things that are wrong in our societies through the words of hip-hop.
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