Trump looks to Hope Hicks as coronavirus crisis spills over

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Trump looks to Hope Hicks as coronavirus crisis spills over
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For Hope Hicks, the coronavirus marked a challenge unlike any other — trying to develop a communications strategy for the president to carry with a wartime footing in an election year

Returning to the West Wing just a month after impeachment, one of President Donald Trump’s closest advisers found a presidency in crisis: a deadly disease outbreak, a tumbling stock market and a White House struggling to form a clear message about how it was confronting a quickly escalating threat.

“She understands the president is the message. It cannot be outsourced to anyone,” said Tony Sayegh, one of Hicks’ friends and a former assistant secretary of the Treasury and close aide to Secretary Steven Mnuchin. “He is at his strongest when he is communicating directly with the public. Her instincts are impeccable and lead to good decisions.”

Aides and close allies have begun to question the decision to give him so much airtime, according to interviews with a dozen current and former senior administration officials and Republicans close to the White House. And critics charge that the White House’s overwhelmingly positive messaging — on reopening the economy, testing, the manufacturing of supplies — is belied by reality.

“A lot of other people would not have done that, but it is a testament to his leadership that he was the one who wanted to deliver that news, so he could be honest with the American people but also offer a message of hope.” So, Hicks accepted a job as a counselor to the president, working within the office of Jared Kushner, the president’s son-in-law and senior adviser, where she intended to travel and offer advice heading into the November election.

Hicks’s return, current and former senior administration officials say, gave the president a loyal and trusted aide. With her quick-witted sense of humor, she tends to get along with the majority of staffers inside the backbiting White House, and she can deliver advice to the president in an unfiltered way without angering him because Trump trusts her and views her like another daughter or member of his family.

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